I will admit, I was tempted to turn this film off very early in. The first scenes plays as behind-the-scenes montage of one those obnoxious Facebook people who post every nuance of their existences set to some excruciatingly bad music. I am not entirely sure I regret the decision to keep watching, as I've certainly seen worse, but that's not an endorsement. This film is like a mashup between Single White Female, The Ring, and Unfriended, that is to say, this film seems like an unholy chimera of far better films. There's nothing particularly offensive about this film, but there's nothing particularly good either. It's an amalgam of horror movie tropes and cliches, attempting to add a social media gloss atop a very played out foundation. There might have been a good movie in here, with three more drafts at the screenplay stage, but whatever interesting idea this movie wants to present, its executed in the worst possible way. It has one tool in its repertoire, and spams its use like someone spamming erectile dysfunction cures. That would be the jump scare. Expect jump scares around every corner, in every scene, in every possible variant. Fake-outs, discordant musical cues, peepholes, static-y screens, background spooks, etc to the point of nauseum. I appreciated the design on the witch, which reminded me of the creature from "Bite" but with better CG, and there are some interesting animated sequences. But on the whole, this movie is a pretty dumb rehash of far better fare.