A great cast elevates a sub-standard satire on the art industry, which has a number of fun moments but is ultimately bland. Everything within is nicely done: sound direction, amusing script, great actors, and hilariously fantastic direction, provided one appreciates a bit of camp on every level. Everything is cast with pretty people, garishly lit and the script is stuffed full of pretentious references and callbacks to the art world and ‘high society’, but with a tongue-in-cheek giddiness, as if the film understands how ridiculous it is being. This is certainly translated to the actors, who across the board turn in well acted cliched caricatures of the mercenary elite of high society. In particular Jake Gyllenhall is hilariously campy and having an absolute blast in his role: chewing the same scenery with veteran scene-chewers like Renee Russo, Malchovich and Toni Colette. Where things fail are with some of the humor, and on a meta level: like the art society critics and auteurs this movie pokes fun of, the film goes loud and exuberant when presenting a facade of being deeper than anything within actually is. Its not that clever, not that intelligent, and very ambitious, but shallow and forgettable.