A paint by numbers entry in asian horror tropes, with a disjointed and incomprehensible last act. The film indulges too many nightmarish dream sequences before getting to the bulk of the story, still providing a decent visual or two. The story likewise takes a while to kick into gear, following similar patterns to films like Ringu or The Grudge:origins where a central investigation begins a supernatural curse. The main characters aren’t particularly likable or sympathetic, although we do get to learn a bit about them, they still come off as rote. Takes a while for the investigation to actually provide some payoff, but once it does things begin to escalate nicely, yet there’s this meta disjointed nonlinear madness happening in the second half that I suspect the filmmakers thought was clever, but comes off more confusing than anything else. I suspect the filmmakers were also attempting some commentary on the filtered and isolating nature of living existence behind a camera phone, or a lens in general, but again the message gets disjointed and messy. At the end of the film, it is impossible to accurately tell you exactly what occurred, what the core theme or message might have been, other than the possible advice: ghosts hate selfie takers.